The Greatest Showman – The Piano Connection
The Greatest Showman hit theaters recently and with its solid box office numbers showed that the revival of the film musical is truly in force. Starring Hugh Jackman, this fictionalized musical focuses on the life of showman P.T. Barnum. The film is a great callback to classical films while still feeling current and ‘hip’. The film features a scene that although brief, has an interesting connection to the history of the piano industry.
P.T. Barnum & Jenny Lind - An Overview
In 1850, P.T. Barnum arranged for Swedish singer Jenny Lind to tour the United States. A desire to appeal to a more highbrow audience and help ‘class up’ his reputation was key in his drive for his latest production. His reputation up to that point had been as someone who promoted more 'low brow' entertainment. Initially agreeing to $1,000.00 for each performance (plus expenses), Barnum also agreed to pay Lind up front for the tour. This was entirely based on her reputation in Europe, as he had never heard her sing. Lind later negotiated a high compensation package after discovering the immense scale and popularity of the cross-country tour.
One of the greatest marketers and promoters of his day, Barnum made Jenny Lind into a household name before she ever arrived in North America. In fact, most Americans had no idea who she was prior to the start of his breathtakingly huge marketing campaign. When she arrived in New York, tens of thousands of spectators gathered at the port to greet her. Although Barnum and Lind amicably parted ways part way through the scheduled tour, it ended up being a great financial success for all involved. Lind was able to raise copious amounts of money for her various charities and she continued to tour North America under who own management. She would later marry her pianist, Otto Goldschmidt.
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